In our normal day to day, we do a lot. We’re communicators, explainers, partners, and creators. But everything we create is viewed with an art and emotion forward lens. Even when given the task of breaking down a very technically heavy subject for a B2B audience, we put emphasis on inspiring an emotion with our visuals. At the end of the day, the most impact a video or advertisement can have is if it leaves the viewer with a feeling, and curious for more information.Read More
“We’re going to deliver the relevant information, and make sure all of the facts and figures are presented very cleanly. But we’re going to push our background designs and animation to inspire a feeling. We want to leave the viewer wowed by the visuals. Even slightly overwhelmed. This partnership is going to change everything in their business, so the video has to feel big.”
-Garret Ollish | Creative Lead on the Versatex projectRead More
If you’re going to market and advertise a product or service, there is one thing that must be true before you do anything else: You have to be confident in what you are making or offering. This will show through your marketing and advertising. Unconfident marketing and advertising will be slammed full of lists of features, pleading with the viewer why it is life changing, why it is valuable, why they have to buy it. This approach is thin and forgettable to a broad audience.
When You’re Confident, You Only Have To Do Two Things
You have to inspire memorable feelings, especially curiosity, and give a very memorable way to find more information. Nothing else matters. If people remember the way your ad made them feel, they will be more likely to remember features about your thing. They will be more likely to do more research to learn more in depth information about your thing. They’ll be more likely to share your thing with their friends.
The viewer will never remember what your ad says to them, but they will definitely remember how your ad made them feel. So inspire the right feeling, foster some curiosity while you’re at it, and give them a resource to learn more and ultimately buy. People get interested because of the heart, they learn more with the brain, and they buy with their gut. If you’re building brand awareness (which is the #1 item on every request we get from clients and partners), you have to speak to the heart first. Inspire feelings in your viewers, and get them excited about educating themselves.
When you think about a commercial production and motion design studio, you probably think of the visual arts; design and motion, color and framing. And you’re mostly correct. However; the way we view it, sound is more than 50% responsible for the success of a project, therefore sound is more than 50% of what we do. That’s why every maker in our shop has deep roots in music.Read More
At the end of the day, we firmly believe what we make you feel is more important than what we tell you. Nearly every project we take on is a study in emotion and empathy, and that really sets our work apart.Read More
We focus our process around designing stories, not just telling them.Read More
We’re not saying the art nerds are better than the math nerds. We’re saying both can exist in equal harmony to make small, medium, and large sized ads more memorable and more effective.Read More
We probably aren’t the first to say this; but great design requires great empathy.Read More