In order to be a boutique shop on top of our game, we constantly have to assess our skill set and sharpen those skills as an entire team. We need every member of our team to be a home run hitter. Techniques and trends are always evolving, and it’s our duty to learn and continue to grow as creatives.
We use Sprints to benchmark our skill set and measure our progress. A Sprint is usually a team project we self assign with certain defined parameters and a tight deadline. We pick a subject, or theme, or style, or problem to solve, and move as fast as possible to finish the project within the time allotted (This is sometimes a day, or an hour, or even a week if we present a very ambitious Sprint.) Sprints sometimes focus on one specific skill set, like just logo design, or just typography and kinetic type animation. It could also be script writing, or shooting live action footage. Some sprints test just one skill as a team, others require us to go through many phases like a traditional client projects.
The point of the Sprints is to put our entire team against a purposefully difficult task and see how far we can get on our raw instincts, and current skills / talents. We take note of things that we struggle with, and figure out ways to improve our workflow to balance speed, creativity, and quality. The important part of doing a Sprint is that the entire team is engaged and working to better themselves. No matter how good you are, there is always something to improve upon, and we use sprints to see how we can constantly improve.
The latest sprint we accomplished is a full Design and Motion Sprint focused around Loading Screens. The assignment was to design and animate as many different loading screens as we could in only 6 hours. The video at the top of this post is the results of our 6 hour sprint. A special shout out to our friends at Premiumbeat.com where we grabbed a track of music as a reference for our final montage.
Still Frames From the Loading Screens Sprint:
We ended up concepting about 20 to 25 ideas, approaches, and designs. We were capable of designing and animating 10 of those concepts while missing one of our team members within the 6 hour time limit. We created roughly 600 frames total with varying levels of design and motion across them. This is a Sprint we will redo at some point in the future and see how far we have progressed in our speed and creativity.