Using Empathy to Create Value
We probably aren’t the first to say this; but great design requires great empathy. The world runs at a speed too fast for a human to comprehend these days, and FOMO (fear of missing out) plagues everyone in small unconscious ways. Making decisions on what to watch, what to click on, or which social media feed to check first requires attention, and attention is exhausting. Seth Godin has great insight on this subject in his latest blog here.
So where does Empathy and Design play in this chaos? Design does a lot of things, but it should always empathize with the user. It should give them what they need. It should help create a connection, or spark an emotion, or simply help the user along their journey. Empathy for the user helps give the user value. If we give users value when they engage with our design, it removes the fear of missing out, and it hopefully makes the user feel rewarded. All of those things help make a connection between user and brand possible, and that’s what we’re here to do.
We’ve said it plenty before, but Storyocity is a design forward business. We approach Content Creation from a designer perspective, and make sure everything we make empathizes with our clients, and the viewers of the content we make. We love making connections, and that means we find ways to give value wherever we can.