Big League Ads and The Superbowl
One of the largest stages in the advertising world is The Superbowl (at least for web and television commercials.) Everyone’s favorite commercials are usually funny, endearing, or awe-inspiring. They are entertaining. I’ll say that again, but louder. They are ENTERTAINING above all else.
Small and medium sized businesses are paralyzed by a linear thought process. I can’t advertise like Budweiser does because Budweiser is a large company and already has high brand recognition. I need to educate customers on my product or service first before I can do anything else. But look at successful disruptive companies like Dollar Shave Club. They succeed in doing both. They make their unique value proposition, educate about the company and the product / service, and make it witty and fun all at the same time.
We have the ability to collect amazing data and information about advertising these days. Ads are getting laser focused on targeted psycho and demographics. Everything is getting streamlined and made efficient. We know customers are more likely to click on this versus that. It’s all so powerful. But what is often missing? The entertainment factor.
We’re not saying the art nerds are better than the math nerds. We’re saying both can exist in equal harmony to make small, medium, and large sized ads more memorable and more effective.