Delivering Information and Inspiring A Feeling At The Same Time
We recently finished a project with a great client. A motion-graphics piece driven by voice over outlining the power of partnering with Versatex. Our Creative Lead on this project wanted to push our approach and our design in a very pointed direction.
We Had a Great Brand to Start With
The work the internal team has done on the Versatex branding is a great foundation to start with. It is easy to develop a very mature tone that fits the maturity of their design work and overall presentation. We piggybacked off of some of their internal icon designs to start as inspiration for some of our work.
Making a Lot with a Little
We had a very, very aggressive timeline to accomplish this project.
We developed a script at lightning speed, and immediately got into the R&D phase. Our first focus was on creating the background plates that resonated with the existing branding. We developed everything from charts and graphs animating in three dimensions, to fields of particles reacting to physics, to graphic representations of circuit boards. We had four or five different variations of each style plate.
Once we got approval on the script, we recorded a scratch voice over, and began animating the main content. We opted to keep the layouts as simple and clean as possible, even simplifying some of the text in the voice over when being shown visually to keep the clean aesthetic going.
We selected music that fit the modern, technology forward presentation we were making, and began timing up our background plates, voiceover, and music on a timeline. As we continued refining the design and motion behind the project, we began developing larger elements, like the total design behind “supply chain problem detected” and the 3D disk city.
Never Sacrificing Quality
There are quality standards that exist out there for content that gets played internally, or content meant for web or broadcast. These different standards are known well within the industry. At Storyocity, we stand fast behind our dedication to make every project as good as it can possible be, regardless of the end platform. Every artist and maker on our team signs their name to every project. With commitment like that, it is impossible to sacrifice quality, ever. Even though our work with Versatex was meant to be sent out as an internal memo, we knew that this first impression was just as important as one made through web content or television. We worked hard within the constraints we were given and finished with a piece of design and motion work that we are proud to put on our portfolio. That is the Storyocity way.