At Storyocity, we consider ourselves to be artists above all else.
In our normal day to day, we do a lot. We’re communicators, explainers, partners, and creators. But everything we create is viewed with an art and emotion forward lens. Even when given the task of breaking down a very technically heavy subject for a B2B audience, we put emphasis on inspiring an emotion with our visuals. At the end of the day, the most impact a video or advertisement can have is if it leaves the viewer with a feeling, and curious for more information (which should be easily findable for the viewer through the call to action, a quick web search, targeted social content, etc.)
The best way to capture and create a feeling through visual art is to be extremely empathetic with the end viewer. In all of our collective backgrounds at Storyocity working freelance and for other production houses, we have noticed a trend to focus on being empathetic to the client (which is important too, but not THE most important.) We make it a point to put the end viewer at the front of our minds and hearts through creative and execution, and bring our clients along the journey with us. If they weren’t empathetic to the end viewer before, they certainly will be by the end of our process.
The above still frame is from our recent work with The Children’s Home of Cincinnati. We were given the task of producing Jasmin’s Story, which would be played in front of a large donor and potential donor crowd, as well as live online.
Jasmin and her eldest son (whom the documentary focused on), were in attendance at the event. At the end of the screening, her and her son stood to a standing ovation from the audience. We work hard in our craft daily to be able to illicit those kind of responses from an audience.